Brand Marketing and Product Development Immersion Trip – Orlando, FL

Posted on Posted in Immersion Trips

In January 2016, six Gettysburg students accompanied Gettysburg alumnus and ValidFill CEO Greg Edelson ā€™87, Pā€™18 and Kathy Williams Pā€™07, Executive Director, Gettysburg College Center for Career Development on a weeklong career immersion trip focused on brand marketing and product development in the theme park and resort industries.

Using Orlando, FL as our classroom, they took a deep dive into studying the competitive market space there, with 60+ hours of education and interaction with senior theme/resort industry leaders. Special emphasis was placed on product development and the partnership between Coca-Cola/ValidFill (and sister company Whirley Drink Works) at its client sites including Disney World, Universal Studios, Loews resorts, Merlin Entertainment/LEGOLand, and Sea World.

The week culminated with a one-of-a-kind leadership experience where the students presented their insights to the Sea World corporate team including their CEO, Joel Manby.

Leave a Reply

Your email address will not be published. Required fields are marked *